Isabella Acuña
Portfolio
Branding, Motion, GraphicsAssigned to create a series of posters with the goal to inform an audience, I designed “Hey! You!” with the purpose in mind to be hung in random outdoor spaces to aggressively encourage self-care to its passing viewers.
Contents
1. The Research
2. The Colors and Layout
3. The Final Posters
4. The Final Mockups
The Research
My main goal of “Hey! You!” was to contrast the positive message with an aggressive, in-your-face delivery. To accomplish this visually, I wanted to combine bold, flat colors and clean lines with a color palette similar to 1960s psychedelic rock posters.
The Colors and Layout
Initially, my color palettes for the posters were more muted and monochromatic, which I would later revise for a bolder and brighter palette.I took inspiration from the bold, handlettered text that I saw in 1960s music posters, which was often paired with a flat portrait in the same palette. With “Hey! You!”, I incorporated a more simplified take on the psychedelic handlettering style, along with an iconified smiley face with the words “Are you happy?” in place of its teeth.
The Final Posters
“Hey! You!” had three final color variations with four layout variants, each one equally bright, to convey the feeling of happiness in three different ways. I incorporated gradients into the palettes for a modern take on the 1960s music posters that inspired “Hey! You!”The Final Mockups
The final result was one that blended retro with modern and joyful with aggressive. The goal of the assignment’s prompt, to inform the audience, was also achieved with the posters’ message of self-care.To avoid an oversimplified message, I placed emphasis on the fact that there are many factors beyond our control that may affect our happiness, and that we should focus on what we can control to take care of ourselves as best we can.